Peter Reed

Lead Advisory Partner

Pete joined Headforwards in 2022 as lead Partner in our CIO Advisory division. He has worked as a senior IT Executive for over 20 years, his most recent industry role being Chief Information Officer for AXA Health. At AXA, Pete provided IT across both UK and Global business lines supporting strong business growth and profitability.


As the importance and scope of technology has expanded, both business and technology leaders alike have become responsible for organisational Technology and Data Strategy.

Getting your strategy right has become business critical, either enabling or undermining your future business growth. 

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As the importance and scope of technology has expanded, both business and technology leaders alike have become responsible for organisational Technology and Data Strategy. Getting your strategy right has become business critical, either enabling or undermining your future business growth.

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Peter Reed

Lead Advisory Partner

On 16 November at Alverton Hotel in Truro , we held an event to help professionals responsible for organisational technology and data strategy, deliver for their businesses.

During the two-hour event we provided guidance for business and tech leaders through the concept of transformation; focusing on strategy, people, communication, and change management.

Pete Reed, former CIO for AXA Health and now lead advisory partner for Headforwards, was be joined by our commercial lead, Andy Roberts, a former CIO and head of change. Both shared their experiences and advice in a series of briefings, before finishing with an open roundtable discussion.

The topics we’ve explored included:

  • Briefing: Delivering a successful transformation: how to harness your people and communication
  • Briefing: Are we delivering the strategy? What does good look like and how to prove it
  • Briefing: Transformation as a change process
  • Roundtable: your own transformation challenges, experiences and lessons. 

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