New product development


Developing and launching a new product to market requiring a rapid development cycle, strategy support, UX design and customer testing all in close client collaboration.

Developing a new product requires a skill set specific to that project. With this in mind, Headforwards creates the core team in close partnership with clients. A typical team might contain at least 2 dedicated software engineers, an Agile facilitator and a Product Owner or Product Manager.

A Product Owner works closely with a client to translate their strategy into a roadmap and prioritised backlog items, based on business value. A Product Manager is also able to explore the product strategy, value proposition and customer testing as well as clarifying risks and assumptions.

With tightly-crafted teams for every client, everyone builds strong relationships with each other. It makes the challenges easier to overcome, and the successes even bigger.

Dave Longman

Client Account Manager

Once the core team is up and running, Headforwards’ structure allows for other skills and experience to be brought in to support and augment the project if required. This might simply be extra capacity or for a specialist task, such as UX design.

The delivery framework, from project initiation and planning through to closure, will be created bespoke for the team.


  • Team created and hired in close partnership with client
  • Product strategy experience means key assumptions and risks can be explored first creating an on-going innovation cycle
  • Product development cycle created bespoke to demands of GTM strategy
  • Dedicated technical team can be supported and augmented by other skills and experience

This client-focused approach makes working with Headforwards as attractive to CTOs and CIOs in corporations and organisations as it is to entrepreneurs and start-ups.

Our principles and values stay the same no matter how a client chooses to work with us.

Let's talk

If you want to discuss new product development with us, please fill out your details below and we'll get back to you. Alternatively, you can email or call us directly.


Services we offer

Proof of concept

To prove whether a software idea can be built in the real world, what technologies should be used and whether the software is likely to be adopted by its intended users.

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New product development

Developing and launching a new product to market requiring a rapid development cycle, strategy support, UX design and customer testing all in close client collaboration.

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Enterprise project

A stand-alone software project with clear business goals where the client would like to outsource for reasons ranging from skills/experience in certain technologies or products, to their technical teams already being at capacity with core work.

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Augmented team

A dedicated developer or small team in situations where budget or other constraints don’t allow a full, cross-functional capability. This model offers flexible access to bursts of support or specialist expertise, as and when appropriate.

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Dedicated teams

Offering a truly bespoke solution starting with a single team of at least 3 people and growing to any size over time. The team is recruited and organised to a client’s specific requirements.

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The health of our team along with business continuity are our priorities at this time. Our teams are now working from home and continuing with projects as normal.

All phones and emails are being monitored as usual so if you have an enquiry or any questions, please get in touch.