
Automation Without Strategy Is Just Faster Failure
In the rush to embrace automation and AI, it’s tempting to believe that technology alone can fix what’s broken. But speed without strategy only amplifies existing flaws. Automating a flawed system doesn’t create efficiency – it creates chaos faster. Before investing in tools, organisations need to zoom out, understand their systems, clean their data, and rethink their foundations. Head of Tech Solutions, Jon Dodkins, shares his thoughts.